About
We obsess over one thing: booked roofing appointments.
Founder
Dylan Adrian
I didn't come into this from the marketing world — I came off the roof. I spent years working as an employee for a roofing company, learning the trade from the ground up.
Eventually I started running the ads for the company I worked for. Once I saw how powerful a properly built funnel was — and how few agencies actually understood roofing — I branched off and built Impact Roofing Core to do it the right way for other contractors.
Today we're working with 21 roofing companies across the country — backed by our booked-appointment guarantee.
The Team
The crew behind your calendar.
A tight, senior team — every person works on roofing accounts, every single day.
Will Shauck
Partner & Head of Media Buying
Will has been there from the beginning. Young, sharp, and obsessed with performance — he runs the Meta ad side end-to-end, testing creative daily and squeezing every dollar of ad spend into booked appointments.
Tyler Santoro
Client Care & Roofing Strategy
Tyler comes from years in roofing sales and now wears a lot of hats — client care, account management, and roofing strategy. He keeps partners looped in with proactive updates and makes sure every campaign actually fits how the trade really works on the ground.
Want to see if we're a fit?
Grab a free strategy call. No pressure, no pitch deck.